Survey shows girls prefer romance
to sex or extravagance
When it comes to relationships, most
women like to receive the odd expensive gift now and then. And few of us are
averse to the occasional night of hot, steamy passion.
But when you cut to the chase, most
girls would prefer a romantic weekend away as a birthday gift rather than
anything else a man has to offer.
The fact that romance is very much
alive – at least as far as women are concerned – has emerged in a new survey by UK online gift retailer Pressies4princess.
The survey asked both men and women what a girl would most like to receive on
her birthday given the choice of a very, very expensive gift; a steamy night of
passion, or a wonderful romantic weekend away. We also asked men what they believed
their women would prefer.
Fifty-eight per cent of women chose the
romantic break while 57 per cent of male respondents were right on the money,
claiming correctly that this is what their partners craved most.
Another 31 per cent of women said they
would prefer a high-priced gift while a mere 12 per cent chose the night of
passion. These figures were reflected by 28 pent of men who thought an
expensive gift would be the most popular choice, and an optimistic 15 per cent
who hoped their partners would choose sex over all other options.
“The remarkable thing is that, contrary to conventional wisdom, men
do seem to understand what their partners want most out of a relationship,”
said Pressies4princesses managing
partner Steve Sugden.
“We thought the results would show a
big discrepancy in what women wanted and what men thought they did, but we were
wrong.
“This is obviously why services such as
our own website are becoming increasingly in demand. We help men to woo their partners by serving up romantic gift
ideas and suggestions, and this helps today’s more emotionally enlightened man
to win over his ‘princess’.”
Pressies4princesses takes a
tongue-in-cheek approach to present-buying for women with discerning tastes and
high standards. Besides offering a range of gifts for women,
Pressies4princesses also provides romantic tips on how to woo your partner
while offering links to other companies specialising in ladies’ presents.
“Our most popular lines include
romantic gifts that are more about thoughtfulness than extravagance,” said
Steve. “For instance, we offer personalised poems written specially for a loved
one as well as bespoke pop art posters, personalised songs, photo albums,
keepsake boxes and photo frames. This preference for romantic, thoughtful gifts
mirrors the findings of our survey.”
Pressies4princesses has been operating
for four years and receives thousands of Internet visitors every day. Turnover is in six figures and
the website has remained in the search engines’ top five since its inception.
The company has tapped into a vast UK-based network of cottage industry to
supply limited edition items made by individual artisans, many of them working
from home.
Pressies4princesses gifts start from
£2.49 and delivery is free in the UK. Web address is: www.pressies4princesses.co.uk.
Editor’s
note:
Survey conducted at
www.pressies4princesses.co.uk <http://www.pressies4princesses.co.uk> between July 25 and August 7 2006. Results
based upon 145 responses. No incentive offered. One entry per computer only
(cookie and IP-based tracking.).
For
more information, contact:
Steve
Sugden
Pressies4princesses
Tel:
0208 643 4254
stevesugden@pressies4princesses.co.uk
Ann
Laffeaty
Pressies4princesses
PR consultant
ann@annlaffeaty.com
Tel:
01923 284049