advertising gifts for women

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>> Online Visitor Survey


From June to September 2004, we conducted our first online visitor survey. We figured it was time to find out who these 40-odd thousand people coming to the site every month were and what they wanted!
You are here: Home/Advertise/ Online Visitor Survey


A good place to advertise?

If this sounds like your business...
  • Sell products at from £10 to £99 that are suitable as gifts for women aged 25 to 44 years.



  • Have other goods and services that are aimed at women aged from 15 to 54 years.



  • Sell gift items for men aged 25 to 45 years old.
...then pressies' is a great place to advertise

About getting started
Email a rates and traffic enquiry
Existing advertisers: need to pay your monthly subscription? You can do it online here.
About the Visitors

There are four main types of visitor accounting for 80% of visits...
  • [1/3rd] = Women, mainly 25 to 44 years, looking for gifts for female friends aged primarily 25 to 34 years and secondly from 35 and 44 years.


  • [1/4th] = Women, 2/3rds of whom are 25 to 34 years, looking for gifts for almost exclusively female relatives aged 15 to 54.


  • [1/8th] = Men, 25 to 45 years old, looking for a gift for 25 to 45 year old women.


  • [1/10th] = Women, 15 to 44 years old, looking for a gift for 25 to 44 year old men.
Over 97% of our visitors are from the United Kingdom.
About the Recipients

75% of intended recipients of the gift searching / buying process fall into 3 main categories....
  • [1/3rd] = Female friends, almost half of whom are aged between 25 and 34 years and 80% between 15 and 44.


  • [1/4th] = My partner, half of whom are male and half female.


  • [1/5th] = Female relatives, over half of whom are 24 to 44 years old.
Other intended recipients include work colleagues (8%) and "me" (4%).
About the Gift

There are five main categories of gifts visitors are seeking...
  • [35%] seek gifts suitable for a woman aged 25 to 34 years.


  • [15%] seek a gift for a woman aged 35 to 44 years


  • [11%] are looking for a gift for a 45 to 54 year old women.


  • [10%] seek a gift for 15 to 24 year old women.


  • [22%] are looking for gifts for men aged 15 to 44 years.*
* A small selection of gifts for men is offered at the side of the main catalogue and in a small separate section.
About the Gift (cont/d...)

Planned spend ranges from less than £10 to almost £500 with the majority falling between £10 and £50.
  • [23%] intend to spend between £10 and £24 on a gift for a woman typically 25 to 44 years old.


  • [27%] plan to spend between £25 and £49 on a gift for a woman 65% of whom are 25 to 44 years old.

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  • [15%] aim to spend £50 to £99 on a gift for a woman, almost three quarters of whom are 25 to 44 years old.


  • 120aa5e8-5d62-4474-8a13-41198cb70bc4
  • [12%] aim to spend less than £10 on a gift for a woman; just 3% aim to spend more than £100.


Want to know how to get started? Pay Per Click Set-up.

Ready to talk numbers? Send an email for rates and projected traffic.


Please note that all items in the catalogue require the approval of the editor first. We are committed to maintaining the quality of the service we offer to our visitors in the first instance.


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