--- Press Release ---

6 Oct 2003

(Suitable for immediate release)

LINGERIE GIFTS A FIRM FAVOURITE


Lingerie is still a firm favourite with the boys and girls, so says Steve Sugden of pressies4princesses.co.uk - the multiple-retailer Wish List service for women and gift buying advisor for men.

The site currently receives over 25,000 visitors a month and is growing at between 25 percent and 80 percent monthly. It helps male visitors to find gifts for demanding women - a girlfriend, wife, sister, mother or friend - and women to get gifts that they actually want through a free Wish List service. The Wish List service enables women to make a list of gifts from over 30 retailers, which works just like a wedding list.

To constantly improve its service to users, the pages viewed and items added to Wish Lists are analysed anonymously ( for reasons of privacy, individual Wish Lists or users are not monitored ).

Findings of recent analyses prove the enduring popularity of lingerie with male and female users alike. At least one lingerie garment has been added to 90 percent of Wish Lists and the lingerie gift idea section is consistently in the top 3 most browsed areas of the site.

Other well browsed gift sections include Mini-breaks - where visitors can design or request a fabulous personalised short-break - and, that sure-fire safe bet: beauty gifts. Yes perfume and pampering potions remain a firm favourite with the girls and less adventurous gift seekers.

Encouragingly, the pages containing gifts for fifteen pounds or less are among the least browsed - suggesting that men at least start out with good intentions. It may be true that male web shoppers are easily distracted and perhaps a little too eager to checkout the lingerie section, but it seems they certainly can't be dubbed cheapskates.

(-Ends-)

06 Oct 2003

For further information contact:

Steve Sugden

Tel: 07949 568997

10 Alfred Rd, Farnham
Surrey, GU9 8ND

Email: stevesugden@pressies4princesses.co.uk

Note to editor: www.pressis4princesses.co.uk is free to use. It is funded exclusively by commission retailers’ pay when visitors buy their products. It is aimed at affluent men and women aged 18-45. Women should visit to create a Wish List, ensuring they get gifts they want. Men should visit for gift ideas for a demanding partner, friend or relative and gift-buying advice.