UK Gift Website Spearheads Revival Of Handmade Gift Cottage
Industry
Change is afoot in the gift industry. Consumers are turning
their backs on homogenous, mass-produced giftware.
Sutton, Surrey July 11, 2005 -- Change is afoot in the gift
industry. Consumers are turning their backs on homogenous, mass-produced
giftware. Meanwhile, a silent second industrial revolution is building, led by
demands for uniqueness and individuality.
Entrepreneurial artisans everywhere beaver away crafting
novel, design-led handmade gifts. In the middle, is the Internet and websites
like UK online gift retailer Pressies4Princesses.co.uk, fuelling the
renaissance by promoting the work of talented individuals to a global market.
Already, 28 percent of shoppers say they use the Internet because they can find
personalized gifts.
Celebrating the quality, craftsmanship and individuality
that consumers seek, this month sees the launch of personalized presents aimed
at discerning women.
With visitors topping 100,000 per month,
www.pressies4princesses.co.uk success reflects the time-poor consumer’s need
for unique, stylish presents, accessible in one place and available to buy from
home or the office.
Appreciating the changing desires of shoppers, Steve Sugden,
managing partner states, “We’re proud to launch our distinctive new collection.
The ingenuity, enthusiasm and love of their craft exhibited by our handmade
gift suppliers never cease to amaze and delight us, and our customers.”
Pressies4princesses stocks hundreds of regular gift lines,
but handmade and personalized gifts that are made to order attract nearly 25
percent of sales.
“Handmade and personalized gifts are becoming increasingly
popular,” says Sugden. “It reflects consumers’ aspirations to express their
individuality. What we give is a reflection of who we are.”
The variety of bespoke and handmade gifts now available is
surprising. For example, Pressies4Princesses’s latest gift selection includes
beautifully framed bespoke poetry written to order, delicate hand-embroidered
keepsake boxes, delightful photo albums, quirky cushions, intricate handmade
glass gifts, made-to-order personalized cards and exquisite designer jewellery
and even your own song written and recorded especially for you. Prices range
from 9.99 for a card up to 149.00 for a bespoke song.
The Pressies4Princesses website is live, secure and easy to
use. Orders can be shipped worldwide, delivered next day and gift-wrapped if
requested. All standard delivery within the UK is free.
For more information, images, an interview or product loans, please visit our online press area: http://www.Pressies4Princesses.co.uk/pressarea.shtml